When I approach letters this way--as work teaching students how to know themselves better and how to analyze a job call for how it aligns with their talents, skills, and interests--then it is much more meaningful work. It's not longer about jockeying my students into the top position, regardless of whether they are the best person for the work or whether the work is a good fit for them. It's about teaching them how to find their place in the world, which is much more satisfying and, over the long term, I suspect more successful.